Australian Import Pavilion Debuts at CIIE 6.2 Hall, Showcasing 30+ Local Specialties Including 12 China-First Launches
On the occasion of the 8th China International Import Expo (CIIE), the Australian Import Pavilion made its debut in the Consumer Goods Zone of Hall 6.2 (Greenland Global Premium Products Pavilion), bringing together over 30 locally sourced Australian products across five major categories—including 12 new-to-China launches.
The booth features a dedicated Australian Aboriginal Culture Zone, highlighting traditional paintings, indigenous musical instruments, and handmade crafts from Austraalia’s First Nations peoples. Throughout the expo, the pavilion will host a dynamic program within its 50㎡ space: new product debuts, brand presentations, tasting sessions, DIY wine workshops, and live-streaming events—offering a 360-degree showcase of Australian products’ quality and cultural vibrancy.
12 Exclusive China Premieres
All 5 series and 12 products new arrivals are making their first-ever China appearance, including:
KAKADU Plum LAISSEZ Crown Non-alcoholic Wine 330mL Series (Murray Darling)
LUXCOME Natural Juice Health Drinks Series (4 Variants)
AUVITIS COUNT Shiraz Cabernet Blend Red wine (Murray Darling)
AUVITIS COUNT Moscato 802 white wine Series(Murray Darling / Heathcote)
AUVITIS COUNT LAISSEZ Non-alcoholic wine Screw cup 750mL (Murray Darling)
Premium Australian Staples:
Aulgarden Boutique Honey Series;
AUBGARDEN Sun-Dried Grapes (naturally sun-bleached, zero additives);
Mas Kitchen Canola Oil (non-GMO, zero erucic acid, low-smoke cold-pressed);
Australian Sourced Infant Formula;
Sourced Coffee Beans;
House of Goulburn Oats;
Country Life Goat Milk Soap;
"From The Source to End": Building Bridges Beyond Trade
Michelle Chen, Chairman of The Source Australia, stated: "Since 2016, we’ve been committed to bringing Australia’s finest products directly to China‘from source to end’. Joining the Greenland delegation at CIIE isn’t just about launching new products; it’s our first showcase of Aboriginal culture on the CIIE stage, expanding China Australia exchanges in goods, culture, and business. Leveraging CIIE’s global reach and Greenland’s platform, we aim to accelerate these premium products’ journey from ‘exhibition to bestseller’ becoming a trusted bridge for economic cooperation and people-to-people ties.
